Natixis GAM changes name

RebrandingNatixis Global Asset Management, one of the world’s largest fund providers, has changed its name to Natixis Investment Managers to “better highlight its multi-affiliate business model”, the firm said.

All other affiliates of the business will retain their existing brands except for Natixis Asset Management, a Paris-based operation that is undergoing a rebranding exercise and will be renamed in 2018.

Natixis Asset Management was earlier this year given a record fine by the French regulator, although the firm denied any irregularity.

Natixis IM has 26 affiliates and headquarters in Boston and Paris.

A new brand platform called Active Thinking is also being launched to “illustrate how Natixis leverages many diverse views and challenges traditional ways of thinking in pursuit of the best portfolio solutions for clients”.

The firm said Active Thinking also reflects Natixis IM’s belief in the value of active management.

“Our new name and brand platform better showcase our business model and the value we bring to clients by offering leading active investment solutions combined with the research and consultation they need to build and manage their portfolios,” said Jean Raby, CEO of Natixis IM.

The firm has also created the Natixis Investment Institute to take advantage of developments in data analysis and visualisation using its data gathered over the past five years through 25 surveys with 50,000 respondents.

The renamed firm has €813.1 billion of assets under management and is a subsidiary of BPCE, the second-largest banking group in France.

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