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GameStop saga inspires Generation Z to take up investing

gamestop_priceThe GameStop saga earlier this year, which saw the company’s share price surge as activist retail investors tried to disrupt short-selling activity by hedge funds, has inspired more young people to take up investing for the first time.

Fuelled by social media platforms such as Reddit, the GameStop’s market developments prompted one in ten people aged between 18 and 23 to take up investing – the equivalent of over 455,000 young adults in the UK. 

These are the findings of research by F&C Investment Trust, which surveyed 500 Gen Zs – or ‘zoomers’ – and 250 Gen Z investors between April 1 to 13. The survey was conducted by Opinium.

The study highlighted how GameStop galvanised the influence of social media in driving investment decisions, with 56% of Gen Z investors actively following investment advice shared on social media as a result of events. 

Meanwhile, the “Reddit-fuelled market” also prompted 61% of young investors to consider taking their chances with asset classes they deemed as “unfamiliar”, such as cryptocurrencies.

Nearly half of all Gen Z investors decided to pour additional money into markets as a result of GameStop developments, the report stated. 

Ross Duncton, managing director, head of direct at BMO Global Asset Management, which runs the F&C trust, said: “GameStop has no doubt prompted more young people to consider investing, but investing shouldn’t be viewed as a get-rich-quick scheme.”

He said young people should be encouraged to base their investment decisions on long-term goals.  

“That said, it has heralded a new generation of enthusiastic and engaged investors, which is a positive outcome, particularly when cash savings rates are so low,” he added.

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