Deutsche AM rebrands businesses

RebrandingDeutsche Asset Management is uniting all of its asset management business lines under one global brand and restructuring as a stand-alone business.

The management said this would give the asset manager more operational autonomy from its owner, Deutsche Bank, and help achieve growth plans.

The global brand name will be DWS, though two names – the Xtrackers ETF label and its property arm called RREEF – will be kept and linked to the group DWS brand.

The rebranding of all legal entities and product lines will be completed in 2018.

The new structure will see Deutsche AM operate as a limited liability firm and will come into effect in the first quarter of 2018.

Karl von Rohr, chief administrative officer of Deutsche Bank, will become chairman of the asset management supervisory board within the new structure.

This board, whose fuller membership is still to be determined, will comprise independent members, other shareholder representatives and employee representatives.

The firm is led day-to-day by a group of designated managing directors.

These are: Nicolas Moreau, CEO and chairman, Claire Peel, CFO, Jon Eilbeck, COO, Nikolaus von Tippelskirch, chief control officer, Stefan Kreuzkamp, CIO and co-head of investment group, Pierre Cherki, co-head of the investment group, Bob Kendall, co-head of global coverage group, and Thorsten Michalik, co-head, global coverage group.

Half of the management team, including the CEO, will be based in Frankfurt.

Moreau said: “Our new global brand DWS draws on our roots in the German market, going back over 60 years, and a name that is distinct in our industry globally.”

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