Columbia Threadneedle Investments has appointed Benjamin Boyer to the newly created role of sales director, financial institutions for the Romandie and Ticino regions of Switzerland with immediate effect.
Boyer will be based in Geneva and will report to Christian Trixl, who leads Columbia Threadneedle Investments’ distribution office in Switzerland.
In his role, Boyer will be responsible for expanding relations with financial institutions, with a focus on private banks and family offices.
He joins from Carmignac Gestion, where he was recruited to develop the Swiss market locally and take part in the launch of Carmignac Gestion Switzerland. As a senior business development manager from February 2013, he covered both wholesale and institutional clients and building the sales and marketing strategies in Romandie.
Boyer started his career at Sinopia Asset Management (now HSBC Group) in Paris in 2004 and moved to HSBC Investments in 2006 where he was responsible for wholesale clients in France including funds of funds, private banks and life insurance platforms. In 2009, he moved to Geneva and was involved in the launch of HSBC Global Asset Management Switzerland.
Columbia Threadneedle Investments manages €471 billion of assets, as at March 31, 2015.
In January, UK asset manager Threadneedle Investments announced that it was to rename its business as Columbia Threadneedle Investments, as it merged with its US-based associate, Columbia Management.
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