ETF white-label firm plans recruitment

HANetf, which provides a white-labelling service for asset managers entering the exchange-traded fund (ETFs) business, said it expected to recruit more staff this year after securing a second round of funding from investors.

The firm, which launched in 2017, has 14 staff and said it would expand by nearly 50% in sales, distribution, product management, marketing and PR.

HANetf, which says it is Europe’s first ETF white-labeller, provides infrastructure for asset managers to launch their own ETFs more quickly than they would be able to themselves.

The latest fundraising sees ThirdStream Partners, whose team once led Barclays Global Investors and iShares and includes former BGI chief executive Blake Grossman, become investors.

Jim Wiandt, founder of ETF.com, and Roger Hodenius, co-founder of Flow Traders, are also new investors.

As well as increasing its staff, HANetf also expects to add around 10-15 ETFs per annum. In 2018 HANetf launched three ETFs, each with a technology theme on three stock markets in London, Italy and Germany.

HANetf provides the complete technical, regulatory and distribution infrastructure needed to successfully launch and manage UCITS ETFs without asset managers having to develop in-house infrastructure or incur a substantial cost base.

Nik Bienkowski, founder and co-chief executive of HANetf, said: “We expect 2019 to be another fruitful year for the industry and with demand increasing, we fully expect more businesses to be considering a move towards ETFs and the European market.”

Among earlier appointments, last year the firm created a sales director role for Italy.

©2019 funds europe

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