The European Fund and Asset Management Association (Efama) is encouraging investor education in its new strategy and action plan, while also promoting the Ucits brand in Europe and elsewhere.
The association is hoping to promote long-term savings and so increase demand for pension investment services, which are the mainstay of the fund management industry.
Efama is also studying nearly 30 pieces of legislation that could affect the financial sector. Even legislation such as Solvency II, which is aimed at insurers rather than asset managers, could have spillover effects by reducing risk appetite in the system. Efama hopes it can work with regulators to minimise the adverse consequences of the incoming laws for asset managers.
As part of its education campaign, Efama will seek to encourage responsible investor behaviour. The group says it will form partnerships with investor associations and consumer protection organisations, as well as banks and insurers. Its efforts will include a an event next year to showcase the industry's achievements regarding Key Investor Information Documents (Kiids).
©2011 funds europe