M&G Wealth adds full PruFund range to platform

handshake newM&G Wealth has launched the full PruFund range of funds on its £15.6 billion investment platform.

The PruFund Growth, PruFund Cautious and five Risk Managed PruFunds will be offered on an investment platform for the first time. 

The range of funds will be available as investment options through the platform’s ISA, Junior ISA, and self-invested personal pension tax wrappers.

The PruFund range, which currently manages £58 billion in assets from more than 450,00 customers, is a collection of advised-only smoothed multi-asset funds. 

According to M&G, the fund range is one of the largest multi-asset propositions in Europe.  

The funds use a smoothing process to protect investors from some of the short-term ups and downs of direct stock market investments. 

The latest additions follow the launch of the PruFund Planet range of funds on M&G’s platform in July 2022. 

David Montgomery, managing director of M&G Wealth, said the launch strengthens M&G Wealth’s strategy to become a “leading provider of innovative wealth solutions.” 

He added: “The launch of the full PruFund range on the M&G Wealth platform gives advisers greater flexibility and wider choice when determining the best way for their clients to invest.”

M&G has recently expanded its line-up with the launch of the Better Health Solutions Fund, which targets investments that align with the UN's SDGs for health and wellbeing. 

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