Guinness reveals new brand identity and names funds business

Guinness Asset Management has launched a new brand identity, including a new website and logo.

The firm has also renamed its equity fund management activity to ‘Guiness Global Investors’ to better represent the company’s global activities and investor focus.

Giles Kidd-May, chief marketing officer at Guiness Global Investors, said: “This new brand identity will create consistency across our business as we enhance the information available to investors and reach out to an ever-expanding global audience. “It has been re-designed from the ground up to reflect our global presence, while remaining true to the core values which have led to the success of Guinness. Our new website is designed to service investors better, provide greater clarity and offers a step-change in information accessibility.”

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