2022 Funds Europe Award winners

European Marketing Campaign of the Year

Winner –JP Morgan Asset Management

The judges awarded Marketing Campaign of the Year to JP Morgan Asset Management (JPMAM) for the comprehensive campaign that accompanied the launch of its JPM Climate Change Solutions Fund.

marketingThe thematic sustainable fund invests in companies developing products to address climate change.

The aim of JPMAM’s marketing campaign was to cut through the crowded and noisy marketplace for thematic and sustainable funds and to introduce the fund as both a standalone fund and part of a broader sustainable investing campaign.

JPMAM’s marketing team worked with agency partners to develop a “strong and flexible” visual identity that could be adapted for use across media and an advertising strategy that went beyond the usual channels, including the firm’s first use of podcasts.

The campaign’s ads have been viewed several millions of times and generated thousands of lower funnel engagements, in turn generating a high number of marketing leads and successful conversions.


iShares by BlackRock – The campaign concerned the challenge of promoting a market leader. As iShares’ entry stated, the challenge is to ensure that choosing iShares is “not a ‘passive’ choice but an active brand choice” chosen for both rational and emotional reasons. The effectiveness of the “expect more with iShares” campaign has been proven via the increase in both brand health metrics and market share.

IQ-EQ – The fund administrator’s campaign centred on its Launchpad initiative, a service designed to support women launching their first fund. The campaign focused on visual identity, press releases, client win announcements, social media marketing and industry insight. Twelve clients have been onboarded, with ten signed up within the first six months of launch.

Thought leadership


This whitepaper outlines key challenges impeding the growth of private markets and explores how technological innovation, when bolstered by the operational experience and global reach of FMIs, can provide solutions to unlock access to private market funds for a growing investor base.


Transporting goods by sea is the lowest carbon way of transporting goods. That said, the shipping sector contribute 3% of global carbon emissions, so we need it to get to net zero. Breakthrough technologies have the power to reshape the industry and drastically reduce its environmental footprint.


Executive Video Interviews

Why fund admin tech is a key competitive advantage

Cian Hyland, Strategic Client Relationship Director at Deep Pool Financial Solutions spoke to us about how technology enables efficient data management, reporting automation and secure data access.

Insights from State Street

Cuan Coulter, Global Head of Asset Managers and Head of UK and Ireland at State Street, discusses how fund managers decide between the two cross-border fund domiciles, namely Ireland and Luxembourg, and why asset managers find managing data so difficult.

Unlocking access to private markets

Vincent Clause, who heads the global funds strategy at Euroclear and David Genn, CEO of Goji, sit down with Funds Europe to explain how technological innovation, bolstered by operational experience and global reach, can provide solutions that unlock access to private markets.

Sustainable investing in the DC world

Claire Felgate, a specialist in UK defined contribution pension schemes at asset manager BlackRock, talks with Funds Europe editor Nick Fitzpatrick about how - and the pace at which - DC pension schemes are adapting to the requirements of sustainable investment.



Join our webinar for a deep dive into the findings of the fresh-off-the-press EU Taxonomy 2023 Insights Report, based on Clarity AI's best-in-class coverage of EU Taxonomy reported data and CDP industry-leading environmental datasets. 

In this webinar, we discuss tools for optimising fund data management and distribution, the role of global fund classifications and ratings, and how technology and automation enhance data integrity and insights.