Large gains from ‘brand’ investing

Investors would have seen a 97% return between 2007-2015 had they invested in an index related to the brand value of companies, the creators of the index claim. This compares to the average return of 49% for index funds linked to the S&P 500. The Solactive BrandFinance European Leaders Select 30 Index, and a low-risk variation of it, are launched by Frankfurt-based Solactive, an index provider, and BrandFinance, a brand consultant and valuation specialist. The firms say there is a strong link between brand value and stock market performance due to a link between a company’s brand, its pricing premium, customer loyalty and market share. Brand Finance said intangible assets – such as brand – account for 47% of a company’s total global enterprise value and 52% of total European enterprise value. “The brands selected for inclusion within the two indices are a clear indication that properly managed brands can become solid investment opportunities,” the firms say. ©2016 funds europe

Executive Interviews

INTERVIEW: ‘It is what it is’

Dec 22, 2016

Jeff Conway, regional chief executive for State Street, talks to David Stevenson about regulation and how the firm will handle the challenge of tech disruption.


Dec 22, 2016

The new chief executive of Mashreq Capital talks to George Mitton about fund launches, management style and why he is the right person for the job.


SEC LENDING ROUNDTABLE: Both a borrower and a lender be

Jan 11, 2017

Industry heavyweights, including agent lenders, discuss issues affecting the securities lending sector such as regulation and the types of collateral being used.


Jan 03, 2017

2016 was the year emerging markets returned to the spotlight, as they regained ground since the 2012 sell-off. Funds Europe asked our panel if this appetite will persist in 2017.