The merged body of two UK trade associations formerly launches today with a change to its originally proposed name.
Last month, the Wealth Management Association (WMA) and the Association of Professional Financial Advisers said they would merge to form the Investment Management & Financial Advice Association (IMFA).
However, IMFA has become PIMFA with the addition of “Personal” to its name.
The updated name follows “further thinking and feedback” and emphasises that its membership base offers financial solutions for individuals and families, as well as charities and pension funds.
Ther merger is intended to “create a stronger voice for the investment management and financial advice industry”.
Neil Liversidge, APFA council member, said: “A merger makes obvious sense in terms of bringing more expertise to the table and more effectively using our resources through a uniform approach. Our members, large and small firms alike, provide a crucial service to families of all levels of means, from the most modest to the wealthiest.
“By speaking with one stronger voice we can more effectively bring that fact home to legislators and regulators.”
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