Credit Suisse AM takes up ‘edutainment’ theme with latest fund

Credit Suisse Asset Management claimed that its latest fund will capture a major new growth theme in the education sector.

The Credit Suisse (Lux) Edutainment Equity Fund offers investors an opportunity to invest in the early stages of the sector’s digital transformation, the firm said.

The fund invests globally in fast-growing companies that provide “innovative services, digital content, and systems and tools designed to disrupt the traditional approach to education, lower its costs and make education more accessible worldwide”.

Companies in the fund must derive more than 50% of their current or near-future revenues from “edutainment” – a term generally covering video games, TV programmes, and other material designed to be educational and fun.

“We are at a very early stage of a secular change in one of the world’s largest industries," said Dr Kirill Pyshkin, the lead manager of the fund. "We believe that the growth potential for digital education is very strong. Education spending is expected to double within the next 15 years, and only 2% of the US$5 trillion global education market is digital.”

Asset manager CPR, owned by Amundi, quoted the same fact when it launched Europe’s first education-themed fund last year.

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