mutualfunds.com fails to meet reserve bid at auction

AuctionThe domain mutualfunds.com has failed to meet the reserve of $1 million (€0.739 million) at an auction that took place on Friday November 22.

A spokesperson for Heritage Auction says $418,000 was realised the night of the sale and over $100,000 more in post-sale auction buys.

“It’s still listed because someone can still pick it up at $1 million and Heritage remains actively engaged in looking for a private treaty sale of the URL,” the spokesperson added.

According to Heritage Auctions, important one- and two-word domains have sold for seven figures. Hotels.com, for example, sold for $11 million, fund.com for more than $9.9 million and diamond.com for $7.5 million.

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