Most popular smart beta strategies revealed

The three most popular smart beta strategies recently have been dividend, low volatility, and fundamentally weighted, according to research by Invesco Powershares.

The firm found that as well as being the leading strategies for investors who already use smart beta, the strategies also topped the list of investors who were considering their first smart beta allocation.

Invesco Powershares found that just under three-quarters of the survey respondents cited dividend as the strategy they are most likely to consider. Dividend scored highest, with low volatility second, and fundamentally weighted strategies were the third most sought.

The firm said its own S&P 500 High Dividend Low Volatility Ucits ETF has returned 17.45% since inception in May 2015. According to Morningstar, the product was the second most popular smart beta exchange-traded fund (ETF), with current assets standing at $187.9 million (€168 million).

Invesco Powershares interviewed 320 people in Germany, Italy, Switzerland and the UK for the survey.

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