Morgan Stanley Wealth Management has launched a web-based financial education programme called Morgan Stanley Financially Fit.
Morgan Stanley Financially Fit aims to provide financial advisors with a digital financial curriculum to share with their clients.
The resource is developed and administered by EverFi, a company that develops interactive learning tools focused on financial education.
The programme is comprised of four age-appropriate courses that increase in complexity. Topics include money management, savings strategies, home ownership, college loans, identity theft, and investment portfolios.
Shelley O’Connor, Morgan Stanley Wealth Management’s head of field management, says the project can encourage “important conversations between financial advisors, their clients and their clients’ children that can help them prepare for their financial futures”.
The launch of this product reflects a current atmosphere of concern about investors’ financial education. Last week, asset manager Schroders revealed a “worrying disconnect” between the investment behaviour of investors and the returns they expect to receive.
Tom Davidson, EverFi chief executive, says: “Across the nation, there’s a critical need for financial education at all ages and income levels.”
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