International and emerging market assets spotlighted for growth

Emerging markets1International and emerging market assets could have a busy year ahead, as research shows consultants planning to increase allocations in pursuit of growth, income and diversification.

Consultants intend to take a global perspective over the next two years for most investor types and see international and emerging market assets as a good opportunity, according to the findings of the December 2014 ‘The Cerulli Edge - U.S. Monthly Product Trends’.

The study from analytics firm, Cerulli Associates, also shows growth for total mutual fund assets during November, with flows moving back into positive territory at $18.8 billion (€15.4 billion).

ETF assets grew by 3.7% to nearly $2 trillion during the same period, making November the strongest month for net inflows ($36.6 billion) in 2014.

The research also identifies a new focus for staff roles, with 53% of marketing executives saying they would like to see the addition of a ‘content manager’, to deal with new projects such as creating videos and infographics.

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